FREE LIST | 100 Sales Improvement Opportunities for B2B Sales Teams

100 B2B Sales Improvement Ideas – FREE Download

Unlock 100 practical tactics to fuel your sales team’s performance.
Designed for ambitious Sales Directors, Managers and CEOs, this free resource delivers a comprehensive list of high‑impact actions you can take today to help your team prospect smarter, convert more deals, increase revenue, improve forecasting and boost margins.

✅ Why this list is a game‑changer

• Better pipeline management leads to more revenue. Research on pipeline best practices shows that systematically tracking and optimising opportunities “leads to higher revenue, improved sales performance and better customer experiences''
• Coaching drives stronger results. Harvard Business Review found that effective sales coaching can increase performance by up to 19%. Additional studies report that reps receiving two hours of coaching per week have win rates of 56%, compared with 43% when coaching time is under.
• Time management matters. A workplace survey highlighted that 90 % of people agree better time management increases productivity, 86 % say it improves focus, and 83 % say it leads to better decision‑making. Our checklist includes proven strategies to help your team control their time and attention.

✅ What’s inside

Your download includes 100 bite‑sized, actionable ideas grouped into 10 core categories so you can focus on the areas that matter most:

• Proactive Prospecting Mastery: Reverse‑engineer sales targets, build a “value hook” library and layer outreach channels to generate more qualified leads.
• Conversion Confidence: Master the first 10 seconds of a call, introduce trial closes early and end every call with a confirmed next step.
• Pipeline Velocity & Deal Progression: Define clear stages, use close plans for large deals and run weekly pipeline‑court sessions to accelerate deal flow.
• Forecast Accuracy: Forecast by rep confidence (not just stage), identify risk indicators and shorten the forecast window.
• Sales Margin & Deal Value Growth: Lead with impact rather than price, use ROI tools in conversations and pre‑empt discount requests to protect margins.
• Time & Attention Management: Block high‑value time slots, eliminate low‑ROI activities and simplify your tech stack to improve productivity.
• Sales Motivation & Energy Management: Reconnect to the “why,” celebrate progress (not just wins) and introduce energiser rituals.
• Sales Team Culture & Retention: Hire for cultural fit, build team rituals and clarify career paths to reduce turnover.
• Sales Coaching & Rep Development: Build a coaching cadence, create a skills matrix and implement peer‑coaching loops to develop your team.
• Frictionless Outbound Systems: Standardise outreach templates, build trigger‑based workflows and reward consistent outreach.

✅ Who it’s for

This guide is for sales leaders who:

• Want to boost revenue growth by optimising every stage of the sales process.
• Are looking for actionable tactics to elevate prospecting, conversion, forecasting and coaching.
• Value a data‑driven approach and understand the impact of pipeline management and coaching.

✅ How it works

1. Enter your email on the right and click “Get this”.
2. Receive instant access to the downloadable PDF containing all 100 tactics.
3. Start implementing the ideas that align with your goals.
4. Watch your team’s productivity, win rates and margins improve.

Your email will be added to our private mailing list. We respect your inbox and will only send occasional insights on sales performance and leadership. Unsubscribe at any time.

Ready to elevate your sales team? Download the free 100‑point checklist now and give your team the tools they need to prospect smarter, close more deals and drive profitable growth.

✅ Who am I? Why should you listen to me?

I’m Carol Griffiths, and I’ve spent the last 30+ years in the trenches of sales—fixing broken pipelines, rebuilding underperforming teams, and helping businesses close more deals at higher margins.

I’ve worked with global brands, challenger firms, and fast-growth sales teams, helping them:

✔ Fix underperforming pipelines - turning ghosted leads into closed deals.
✔ Increase win rates - without discounting or chasing bad-fit prospects.
✔ Build sales systems that actually work - so you don’t waste time on ‘busy work’ that doesn’t convert.

I’m not another ‘sales trainer.’ I don’t teach theory. I fix sales problems - fast. And if you’re still reading, it means you’ve got a problem that needs fixing.

I know how sales leaders think because I’ve been one. I know what the board wants because I’ve sat in those meetings.

And I know what works - because I’ve done it, tested it, and proved it across industries, markets, and economic downturns.